Right after the Cambridge Analytica scandal, at its F8 developer conference, Zuckerberg announced a new dating feature coming up to Facebook.
Now the company has begun testing the feature internally with its employees. App researcher, Jane Manchun Wong, gave us an early look at how the new feature will actually work.
Facebook wants to collect even more data on us. The company doesn’t seem to stop anytime soon despite its bad practice with privacy invasions.
“This is going to be for building real, long-term relationships and not just for hookups,” Facebook CEO Mark Zuckerberg said during his keynote.
Facebook dating app, what’s in it?
The 14-year-old company didn’t jump into the online dating industry to build meaningful relationships. All Facebook does is gather more user data and sell targeted ads. People have been already using Facebook for dating, which shows the massive potential for marketers to advertise.
User engagements have declined significantly after the Cambridge Analytica scandal. With this new feature, Facebook hopes to increase user engagement and boost its advertising growth rate.
Technology is great, it makes our lives much easier, but it’s a double-edged sword. The direction Facebook is taking with its new dating feature could have some unfavorable consequences.
Once the feature is launched, the social-media titan will now have new private data sets in its hand. We already know what’s going to happen to those data. Get ready for your News Feed to get flooded with dating advertisements. Marketers will use those data to advertise things you might need to go on a date, like clothes, gifts, places to eat, hotel rooms to stay, etc.
But that’s not the real issue.
Regardless of what you do, you’ll always see advertisements on your Facebook feed because that’s the company’s business model. Unless they decide to charge its users for the service, which will limit their user base growth.
And that’s the less thing Facebook would ever want because more users mean more data and more money for the company.
The real problem of Facebook jumping into online dating is the potential access hackers and scammers will have to those sensitive data. The same users of the service could also misuse those data for illegitimate purposes, including financial fraud.
With Facebook dating, you’ll most likely meet the scammer of your life instead of building a real, long-term relationship like Zuckerberg claimed when he announced the initiative.
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