Apple Is Reportedly Under So Much Pressure It’s Considering an Option That Once Would Have Been Unthinkable
Apple has handled shortages better than almost anyone, but this latest report hints that even its famous playbook has limits.
Apple Just Made a 4-Year-Old Device $100 More Expensive, and Buyers Can’t Believe What They’re Paying For Now
Apple increased Apple TV and HomePod prices today, some by $100, even as updated models with newer chips are expected to arrive later this year.
Apple Just Raised Mac Prices by Up to 25% and Blamed Something Most Buyers Have Never Heard Of
Apple increased Mac and iPad prices by 15–25% in a single day. Here’s what changed, what it costs now, and what’s driving the increases.
Apple Finally Did the One Thing Steve Jobs Never Wanted, and It Could Change How Millions See the Mac Forever
Apple’s next MacBook may break with one of the company’s most recognizable ideas, giving longtime fans plenty to think about.
Apple Just Gave Millions of iPhone Buyers a New Reason to Delay Upgrading Until They Know What Happens Next
Macs and iPads got more expensive today, but Apple’s own words hint that iPhone buyers may not stay on the sidelines for long.
Tim Cook May Have Just Undone One of Steve Jobs’ Most Important Unwritten Rules at Apple Before Stepping Down
Apple rarely passed rising component costs directly to buyers. Here’s why today’s price hikes feel different from anything the company has done before.
Apple’s Most Powerful M5 MacBook Pro Just Got a Rare Amazon Price Cut—and You Can Save Up to $299 Right Now
Amazon has MacBook Pro models up to $299 off for Prime Day 2026, but at least one competing retailer is undercutting those prices by a significant margin.
Amazon Just Went Wild With Apple Watch Deals—Including a Massive 30% Off the Series 11 and a Record-Low Ultra 3
Apple Watch Ultra 3 hits $649 during Prime Day 2026, a new all-time low. Series 11 starts at $279. See all current prices before deals end tonight.
5 Brilliant iOS 27 Home Features That Suggest Apple Finally Understood Why People Ignore HomeKit Alerts
Apple’s Home app now generates written descriptions of camera footage, links multi-camera events, and supports 4K recording for the first time.
Apple Wasn’t Supposed to Have This Problem With Its $2,000 Foldable iPhone, but It May Have Fixed It Just in Time
Apple’s first foldable iPhone faces a July production deadline after real hinge failures in testing. What buyers should know before the $2,000 launch.
