Apple has confirmed its fall iPhone event for Wednesday, September 9, beginning at 10:00 a.m. Pacific Time at its Apple Park campus in Cupertino.
The company is calling the event “Surprise and Shine,” a tagline Apple marketing chief Greg Joswiak shared on social media Wednesday morning.
The lineup expected on stage is unusually broad. Apple plans to debut the iPhone 18 Pro and iPhone 18 Pro Max alongside its first foldable iPhone, expected to be called iPhone Ultra.
Notably absent will be a standard iPhone 18 model. Apple is holding the more affordable versions until spring 2027, a departure from its typical fall release of the full lineup.
The foldable iPhone represents the company’s first new physical form factor since the original iPhone X in 2017.
It opens like a book, measuring roughly 5.5 inches when closed and 7.6 inches when unfolded wide rather than tall, making it feel closer to a small iPad than to a stretched phone.
Because the device is built to be exceptionally thin, Apple made some trade-offs: it uses Touch ID rather than Face ID, and it lacks a telephoto camera.
All three new iPhones will run Apple’s A20 Pro chip, manufactured on a 2-nanometer process to improve speed and power efficiency.
The iPhone 18 Pro models are also expected to feature a variable aperture rear camera, though the overall design is expected to remain close to last year’s iPhone 17 Pro.
Buyers should expect higher prices across the board, with ongoing memory shortages cited as a contributing factor.
Beyond iPhones, Apple is expected to introduce the Apple Watch Series 12 and Apple Watch Ultra 4.
There is also a possibility of new smart home products, including a long-rumored home hub device, an updated Apple TV 4K, and a refreshed HomePod mini.
The event will also serve as the launchpad for release dates for iOS 27, iPadOS 27, and macOS Golden Gate, all of which are currently in developer beta.
Apple will stream the event live on its website, through the Apple TV app, and on YouTube.
A placeholder has already appeared on Apple’s YouTube channel, where viewers can enable notifications ahead of the broadcast.
