Apple’s New Apple TV 4K Isn’t Even in Stores Yet, but Amazon Has Already Found a Way to Sell It for Less Than Apple Does

October 19, 2026 by Gardy Philogene

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Apple unveiled its fourth-generation Apple TV 4K last week, and Amazon is already offering a discount.

The new streaming box is available to pre-order for $289.99, down from $299, ahead of its November 13 retail release.

The $9 savings are modest, but Amazon appears to be the first retailer selling the new model below Apple’s asking price.

Powered by the A19 chip, the latest Apple TV 4K brings faster performance, hands-free Siri AI, and an upgraded remote with Find My support.

Amazon is also offering the new HomeView smart home hub for $289.99, down from $299, in Space Gray and Rose Pink.

Both the Apple TV 4K and HomeView are scheduled to reach stores on November 13, but Amazon’s early discounts let buyers secure either device below retail price today.

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Gardy Philogene

Writer, Deals

For years technology has been a big part of Gardy's life. He's a tech enthusiast with a secret love for Apple products. When not at work, you can usually catch him drawing with a pencil. He is a writer at Gotechtor covering how-tos, deals, and buying guides.

Gardy Philogene

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