Apple rarely cuts the price on brand-new products, but Amazon just broke the pattern for the Apple Watch SE 3 and Ultra 3.
The discounts are small, but they are automatic and require no codes, which is unusual enough to be worth noting.
The Apple Watch SE 3 40mm GPS is down to $239.99, and the 44mm model is priced at $269.99. Both Starlight and Midnight finishes are included.
It’s only a $9 drop, but considering these watches just launched, any discount on day one is notable.
Apple Watch SE 3 Deals
- 40mm GPS – Starlight or Midnight: $239.99 (was $249) → $9 off
- 44mm GPS – Starlight or Midnight: $269.99 (was $279) → $9 off
The Ultra 3 sees slightly bigger cuts. Natural Titanium models with the Ocean Band or Trail Loop are $779.99, down from $799.
Black Titanium with the Milanese Loop is $879.99, down from $899, although delivery is delayed by one to two months. For fans chasing the newest tech, the first wave of Ultra 3s is already moving fast.
Apple Watch Ultra 3 Deals
- Natural Titanium + Ocean Band: $779.99 (was $799) → $19 off
- Natural Titanium + Trail Loop: $779.99 (was $799) → $19 off
- Black Titanium + Milanese Loop: $879.99 (was $899) → $20 off (1–2 month delivery delay)
Even minor launch discounts are rare for Apple. Most buyers expect to pay full retail for weeks, if not months. So, if you’ve been on the fence about the SE 3 or Ultra 3, this is the earliest chance to grab one with a little savings attached.
For more Apple savings across Macs, iPads, iPhones, and accessories, check out our full Prime Day Apple Deals roundup.