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Apple’s New Siri App Is Adding a Privacy Feature That Will Make ChatGPT and Gemini Look Creepy by Comparison

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The new Siri will run on Google’s Gemini AI models, but Apple reportedly has no plans to tell you that. Think about what that means.

You are talking to Google’s brain inside Apple’s walls, and Apple would rather you not make the connection, mostly because Google built its entire empire selling ads against personal data.

That quiet arrangement sits at the heart of what Apple is doing with iOS 27. After two years of falling behind OpenAI and Google on the AI front, the company is not trying to out-feature its rivals.

Instead, it is leaning into the one thing those rivals have never been great at: making your data disappear.

A Timer on Your Conversations

The standalone Siri app coming in iOS 27 will let you choose how long your conversation history is kept, according to a report.

Thirty days, one year, or keep it forever. That might sound like a small settings toggle, but almost no major AI assistant offers that kind of user control over retention.

ChatGPT, Gemini, and others are specifically designed to remember you, because memory is how they get better at predicting what you want.

Apple is betting that a meaningful chunk of people would actually prefer the opposite: an assistant that does its job and then forgets the conversation happened.

Arriving With a Beta Label After Years of Delays

There is an awkward footnote to all of this. Despite being two years in the making, the new Siri app will ship with a beta label attached.

Apple settled a class action lawsuit earlier this month for $250 million, with some iPhone owners eligible for up to $95 each, precisely because promised Siri features took so long to arrive.

Launching the replacement product in beta status is a curious way to draw a line under that chapter. You will also get a small but practical choice about how the app opens: either a fresh chat screen or a grid of past conversations.

Minor, yes, but it fits the broader philosophy Apple seems to be threading through the whole thing, which is giving users just enough control to feel like they are the ones running the show.

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Founder & Editor-in-Chief

Herby has a healthy obsession with all things Apple, especially the iPhone. He loves to rip things apart to see how they work. He is responsible for the editorial direction, strategy, and growth of Gotechtor.

Herby Jasmin

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