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Apple marketing chief Greg Joswiak says Apple Intelligence targets ordinary users, not AI enthusiasts, even as macOS 27 forces the feature onto Macs without an opt-out.
Apple is holding a hands-on media event October 28 for its first touchscreen MacBook Pro with OLED display, plus a redesigned OLED iPad mini and M6 Macs.
Apple plans a two-day LA showcase on Oct. 27-28 for a redesigned OLED MacBook Pro, M6 iMac, and iPad mini 8 with major upgrades across the board.
Amazon has dropped the 2026 M5 Pro MacBook Pro to record-low prices, up to $600 off, but the timing and context raise questions for buyers.
Tim Cook visited Guangdong as Apple’s executive chairman to discuss manufacturing expansion and meet with provincial officials, while iPhone 18 Pro sales surge in China.
macOS 27 adds resizable iPhone mirroring, background app controls, video frame extraction, auto subtitles, and cross-platform shared albums.
Apple shipped fewer Macs in Q3 2026, but gained market share as the PC industry fell harder. Memory costs and early stockpiling explain the unusual quarter.
Apple will launch OLED touchscreen MacBook Pro models and a new OLED iPad mini on October 27, joined by an M6 iMac and M6 MacBook Pro.
Apple removed Intel Macs from Magic Mouse and Magic Trackpad compatibility lists, but both accessories still work. No explanation has been given.
macOS 27.2 beta adds iPhone-style touch animations to the Dock as Apple prepares to launch its first touchscreen MacBook Pro models in October or November.
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