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Just When You Thought You Had Enough Monthly Bills, Apple Found Another Reason to Ask for $12.99 From People Who Use Its Free Apps

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Apple introduced an AI-powered Intelligent Assistant to Pages, Numbers, and Keynote, letting users create and edit content with natural-language commands.

The feature arrived Thursday as part of an update to all three iWork apps, but there’s a catch: Intelligent Assistant is exclusive to Apple Creator Studio subscribers, who pay $12.99 per month.

The updates also add support for the iPhone Duo, announced in September and going on sale in stores on October 23. Interestingly, Apple didn’t mention the foldable compatibility in its official release notes.

Also: You already paid for an Apple Pencil, but Apple’s $1,999 foldable iPhone might force you to buy another one just to use it

What Intelligent Assistant Can Do

Each iWork app gets AI tools tailored to its purpose.

  • Pages: Draft text, rewrite passages, adjust tone, reorganize documents, and generate images or shapes from written descriptions.
  • Keynote: Create and refine presentations, add animations, generate visual elements, and write presenter notes.
  • Numbers: Build spreadsheet formulas using everyday language, create tables, and turn data into visualizations.

Intelligent Assistant can also search the web for relevant information and insert it into documents. Users can ask for help navigating unfamiliar features or get suggestions when starting a new project.

The feature is currently in beta, so Apple may continue refining its capabilities before a wider release.

Also: The iPhone duo has barely reached buyers, and Apple is already considering a change that could make early adopters jealous

Free Apps, Paid AI Features

Pages, Numbers, and Keynote remain free to download and use. Existing editing and productivity features aren’t being placed behind a subscription.

Instead, Apple is reserving Intelligent Assistant for Creator Studio members, along with premium templates, themes, and additional resources in the Creator Studio Content Hub.

The $12.99 monthly subscription covers Apple’s broader collection of creative apps, but users who only want the new iWork AI tools still need to pay the full subscription price.

Thursday’s update also brings bug fixes and performance improvements for everyone. Keynote gains a new Interchange Format for importing and exporting presentations.

iPhone Duo Support Arrives at Launch

All three iWork apps now support the iPhone Duo, even though Apple didn’t highlight the compatibility changes in its release notes.

The foldable’s 7.6-inch inner display provides more room for editing documents, working with spreadsheets, and preparing presentations than its 5.4-inch outer screen.

The updates follow Apple’s recent confirmation that more than 50 third-party apps are optimized for the Duo or will receive improvements in the coming weeks.

For iWork users, the immediate benefit is foldable compatibility at no extra cost. However, the new AI assistance requires a paid subscription.

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Writer, Productivity & Phone Organization

Lise is a master of phone organization and a nerd of the internet! She writes a regular column for Gotechtor focusing on quick tips for decluttering and organizing your iPhone to be more productive, while still keeping it aesthetic.

Lise Dieuveuil

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