Amazon has cut prices on every Apple Watch model during Prime Day 2026, with the Apple Watch Ultra 3 dropping to its lowest price ever at $649, down $150 from its regular $799 retail price.
The Ultra 3 discount stands out because it undercuts the previous record low by about $50. Both the Natural and Black Titanium color options are available at that price, and stock has been holding through the morning.
Apple Watch Series 11 Prices Drop to $279
The Apple Watch Series 11 is selling for $279 in the 42mm GPS configuration, down from $399. The 46mm GPS version is $309, reduced from $429.
Amazon currently has six total configurations at these prices, split between the two sizes, and the retailer is calling them all-time lows across the Series 11 lineup.
For anyone who passed on the Series 11 at launch last fall, $279 puts Apple’s current-generation health and fitness tracking into a price range that previously applied only to older or refurbished hardware.
The Series 11 includes features such as sleep apnea detection and an updated sensor array that the SE 3 lacks.
Apple Watch SE 3 Starts at $199
The entry-level Apple Watch SE 3 is down to $199 for the 40mm GPS model, a $50 reduction from its $249 standard price.
The larger 44mm GPS version is $229, cut from $279. Both sizes are available in Midnight and Starlight Aluminum finishes at these rates.
These SE 3 prices match their historical lows, though Amazon last offered them at this level more than four months ago.
For a first-time Apple Watch buyer or someone buying for a family member, $199 is currently the lowest entry point into a brand-new Apple Watch with a current-generation chip.
Check out our full Apple deals roundup for more savings updated throughout the Prime Day week.
